Beyond products: building a platform around slalom fin racing In windsurfing, the meaning of a brand has remained largely unchanged for years: producing equipment, updating it season after season, and bringing it to market.A model in which a company’s identity almost entirely overlaps with the product it sells. Bullet was created to move beyond this […]
Bullet: redefining the meaning of a brand in windsurfing Leggi tutto »
I’ve been critical of foil at times — not because it doesn’t have value, but because for those who live for the fin, the spotlight suddenly shifted somewhere else.Still, I have to admit it: foil taught us something that matters to us too. In the beginning, it felt like a new world.A discipline where the
When it feels like you can make it, everything changes Leggi tutto »
The next real breakthrough in fin slalom won’t come from a revolution in the board. It comes from a new vision of modern racing. In recent years, slalom boards have reached an extraordinary level of technical maturity. Research continues — and it must — but the margins for improvement are subtle: shapes are optimized, refined,
Performance Is No Longer About Gear or Athlete — They Work Together Leggi tutto »
When we say that our vision of racing does not rely on funding top riders, one question always comes up: So how do top riders sustain themselves on the World Tour? The point is not to blindly support a system that doesn’t work. Today’s windsurf market is simply different from the past. It is smaller,
Restarting from the Base: Reframing Windsurf Racing Around the Fin Leggi tutto »
I became a windsurfer in the early ’90s, when a PBA rider, what we now call the PWA, was a true professional: a huge community, solid sponsors, real opportunities. Today, the landscape has changed. The market has shrunk, the scene has become fragmented, and what once helped a promising rider grow is no longer enough.
Why the Next Big Name Might Be Someone You’ve Never Heard Of Leggi tutto »
As a racer, I experienced firsthand the rise of the foil world.At first, it was a niche novelty: few athletes, lots of curiosity, and little structure around it.In competitions, it was considered a second-tier discipline, an interesting experiment but still far from the heart of slalom. Then, someone saw its economic potential and started pushing
Why Bullet Was Born and What Makes Bullet Different? Leggi tutto »
