Bullet is entering a new chapter. Since the beginning, the idea behind Bullet has been simple: focus entirely on slalom racing and build boards for people who compete. But over time, I’ve realised that I want to build something more specific than a brand that designs and sells racing boards. I want Bullet to grow
A New Chapter for Bullet Leggi tutto »
If you ask me why I started Bullet, the answer is not “because I wanted to build windsurfing boards.” It started with a question: What if a brand was built around racing first? My name is Matteo Baruchello. I am the founder of Bullet — but I didn’t come from the windsurfing industry. For more
Who is Matteo, the founder of Bullet? Leggi tutto »
With the only Slalom X event held in Fuerteventura, the 2026 PWA season for fin racing has come to an end. The entire Bullet team congratulates Matteo Iachino on his victory and on winning the 2026 title. A result that once again confirms the extraordinary level reached by the best sailors in the discipline. Unfortunately,
Fuerteventura: What We Saw Beyond the Results Leggi tutto »
Today, we don’t have answers. We have one question. Running a brand often means being expected to have the answers. Which board to choose. What’s new this season. Where the market is heading. It’s almost as if a company’s role is to speak, while everyone else’s role is to listen. But there’s a limit to
If we could help you improve, what would you change? Leggi tutto »
Last Sunday, Italy’s historic One Hour Classic came to an end. This year, however, the event was renamed “Garda Trentino Foil Days”, a change that already says a lot about the direction our sport is taking. The original format was simple: a two-mark course and a one-hour long-distance race dedicated to the Fin class. This
One Hour & Co. Let’s Stop Them Leggi tutto »
When most people think about innovation in windsurfing, they think about products. New shapes.New constructions.New materials. For decades, that has been the main direction of progress. Every brand tries to build faster boards, lighter boards, more efficient boards. There is nothing wrong with that. But at some point we started asking ourselves a different question.
Why We Created the Bullet Racing Team Leggi tutto »
Before a race begins, there’s a phase that says more than the race itself. Riders go on the water to fine-tune their setup, check the trim, feel the board one last time. There is no pressure yet, no ranking, no result attached to what they’re doing. And in that exact moment, something becomes very clear:
Why Does Your Speed Disappear When the Race Starts? Leggi tutto »
There’s a reality that many in our industry avoid stating openly: the race for the “best gear” is no longer the decisive factor. For years, windsurf slalom has been built on the idea that the difference was in the board, in technical details, in the most advanced materials. Today, that narrative holds less and less
Everyone Has Fast Boards. Now What? Leggi tutto »
Racing Team Fully Dedicated In windsurf slalom, there is a long-standing dynamic: the brand develops the equipment, the rider uses it, and the result depends almost entirely on what happens on the water. The system stops there. Outside windsurf, in more structured competitive contexts, this logic does not exist. Equipment is only one element. The
Slalom Racing Like Never Before Leggi tutto »
Beyond products: building a platform around slalom fin racing In windsurfing, the meaning of a brand has remained largely unchanged for years: producing equipment, updating it season after season, and bringing it to market.A model in which a company’s identity almost entirely overlaps with the product it sells. Bullet was created to move beyond this
Bullet: redefining the meaning of a brand in windsurfing Leggi tutto »
