When most people think about innovation in windsurfing, they think about products. New shapes.New constructions.New materials. For decades, that has been the main direction of progress. Every brand tries to build faster boards, lighter boards, more efficient boards. There is nothing wrong with that. But at some point we started asking ourselves a different question. […]
Why We Created the Bullet Racing Team Leggi tutto »
Before a race begins, there’s a phase that says more than the race itself. Riders go on the water to fine-tune their setup, check the trim, feel the board one last time. There is no pressure yet, no ranking, no result attached to what they’re doing. And in that exact moment, something becomes very clear:
Why Does Your Speed Disappear When the Race Starts? Leggi tutto »
There’s a reality that many in our industry avoid stating openly: the race for the “best gear” is no longer the decisive factor. For years, windsurf slalom has been built on the idea that the difference was in the board, in technical details, in the most advanced materials. Today, that narrative holds less and less
Everyone Has Fast Boards. Now What? Leggi tutto »
Racing Team Fully Dedicated In windsurf slalom, there is a long-standing dynamic: the brand develops the equipment, the rider uses it, and the result depends almost entirely on what happens on the water. The system stops there. Outside windsurf, in more structured competitive contexts, this logic does not exist. Equipment is only one element. The
Slalom Racing Like Never Before Leggi tutto »
Beyond products: building a platform around slalom fin racing In windsurfing, the meaning of a brand has remained largely unchanged for years: producing equipment, updating it season after season, and bringing it to market.A model in which a company’s identity almost entirely overlaps with the product it sells. Bullet was created to move beyond this
Bullet: redefining the meaning of a brand in windsurfing Leggi tutto »
I’ve been critical of foil at times — not because it doesn’t have value, but because for those who live for the fin, the spotlight suddenly shifted somewhere else.Still, I have to admit it: foil taught us something that matters to us too. In the beginning, it felt like a new world.A discipline where the
When it feels like you can make it, everything changes Leggi tutto »
The next real breakthrough in fin slalom won’t come from a revolution in the board. It comes from a new vision of modern racing. In recent years, slalom boards have reached an extraordinary level of technical maturity. Research continues — and it must — but the margins for improvement are subtle: shapes are optimized, refined,
Performance Is No Longer About Gear or Athlete — They Work Together Leggi tutto »
When we say that our vision of racing does not rely on funding top riders, one question always comes up: So how do top riders sustain themselves on the World Tour? The point is not to blindly support a system that doesn’t work. Today’s windsurf market is simply different from the past. It is smaller,
Restarting from the Base: Reframing Windsurf Racing Around the Fin Leggi tutto »
I became a windsurfer in the early ’90s, when a PBA rider, what we now call the PWA, was a true professional: a huge community, solid sponsors, real opportunities. Today, the landscape has changed. The market has shrunk, the scene has become fragmented, and what once helped a promising rider grow is no longer enough.
Why the Next Big Name Might Be Someone You’ve Never Heard Of Leggi tutto »
As a racer, I experienced firsthand the rise of the foil world.At first, it was a niche novelty: few athletes, lots of curiosity, and little structure around it.In competitions, it was considered a second-tier discipline, an interesting experiment but still far from the heart of slalom. Then, someone saw its economic potential and started pushing
Why Bullet Was Born and What Makes Bullet Different? Leggi tutto »
