Bullet is entering a new chapter.
Since the beginning, the idea behind Bullet has been simple: focus entirely on slalom racing and build boards for people who compete.
But over time, I’ve realised that I want to build something more specific than a brand that designs and sells racing boards. I want Bullet to grow around the people who race, with the boards at the centre of that project.
That idea is now taking a more concrete form.
A different approach to new boards
For 2027, Bullet is rethinking more than its boards. The next generation will follow a different approach, challenging the way things have traditionally been done.
This is a deliberate decision. I want to develop Bullet around a more defined vision of competitive slalom racing, where the boards are part of a bigger project rather than standalone products.
It means rethinking the relationship between the equipment, the team and the riders who compete with it.
More than a name
The Bullet Racing Team is not simply a name to put next to a product.
It is the direction in which I want to develop the brand: bringing equipment and athlete support closer together, and building a project with a clear focus on slalom racing.
The boards remain at the heart of Bullet. But the way they are presented, made available and connected to the riders is evolving.
This is a change in how Bullet approaches its future, not a change in what it stands for.
The next step
The first expression of this new direction is the 2027 generation.
There is more to come, and I’ll share the details soon.
For now, one thing is clear: the next generation of Bullet starts with the Bullet Racing Team.